Ransome CAT

  • Equipment Rental Sales Representative

    Job Location US-PA-Bensalem
    Posted Date 4 months ago(1/11/2018 9:07 AM)
    Job Type
    Sales Workers
    Rental Sales & Service
    Ransome Rents
  • Company & Position Overview

    Equipment Rental Sales Representative


    Ransome Rents is seeking an Equipment Rental Sales Rep to join their Rental Division.  The Outside Rental Sales Representative will be responsible for promoting rentals(aerial lifts, booms, compact construction equipment, etc) and the rental concept to customers in the Philadelphia PA, Gloucester Co. and Camden Co NJ territories. This person would also be responsible for selling all Allied and Compact Construction Equipment as well as backhoe loaders and telehandlers.  They will educate customers in proper equipment application and technology advancements that increase productivity. In addition, the Rental Sales Rep will schedule and assign pick up and delivery of equipment; and coordinate repairs/availability with the Service Department. 

    Responsibilities & Operational Functions

    • Meet 100% of established Rental Revenue and CCE sales goals.
    • Make sales call quotas
    • Attain goals set for new, open, and renting accounts per month.
    • Divide territory into workable sub-territories. 
    • Create a weekly territory call itinerary, providing copies to Rental Coordinators and the Rental Manager.
    • Respond to customer calls or emails in a timely basis with a sense of urgency.
    • Respond to team member calls/pages in a timely basis with a sense of urgency.
    • Develop a database of customers, companies, competitors and project information.
    • Use various reporting services, association contacts and other database means to prepare for upcoming projects in the area.
    • Maintain good organization and time management skills for effective territory coverage.
    • Assist in past due account collection.
    • Meet with Service Manager when customer damage or service issues demand.
    • Keep a supply of sales tools including company brochures and promotional items on hand and utilize them creatively to meet customer demands.
    • Work closely with Rental Coordinator to make sure all rental contracts have customer signatures and PO numbers.
    • Achieve Goals set for Rentals, New Customer Accounts, Sales (new or used for allied or CAT machines within scope of responsibility)
    • Be the customer's problem solver, handling follow-up calls and customer problems effectively involving the Rental Manager when necessary.
    • Be easily accessible to customers and staff by radio, cell phone, pager, etc.
    • Occasionally deliver rental equipment in conjunction with regular job site visits to maximize company transportation efforts and satisfy urgent customer demands.
    • Involved in local trade associations to network and further develop solid customer relationships.
    • Provide some customer support as required after hours to maintain customer satisfaction.     


    Qualifications & Skills


    • Great people skills & Written communication
    • Proficient computer skills (i.e. Excel, Word, CRM)
    • Minimum of 3 to 5 years Inside and/or Outside sales experience in the equiment or like industry

    Ransome is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.


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